ELSEWEDY ELECTRIC hosted its annual conference for authorized distributors and traders on March 8th, 2024, at the Dusit Thani Lakeview. The event brought together a diverse group of industry professionals, including Mr. Emad Mefreh, General Manager of Elsewedy Electrical Equipment & Cables, Eng. Karem Mahmoud, Channels Business Development Director at Elsewedy Cables, established distributors and traders, new partners for 2024, alongside representatives from ELSEWEDY ELECTRIC. 

The conference focused on two key objectives: contract and certificate renewals, as well as outlining the 2024 distribution network goals. Providing insights into Elsewedy Cables' vision and strategies, Eng. Karem Mahmoud and Mr. Emad Mefreh addressed the attendees. A pivotal point of discussion revolved around combating fraud cases, during which both leaders provided insightful solutions and perspectives. 

A highlight of the ceremony was the recognition of the top six achievers who surpassed their sales volume targets in the past year. These top performers were honored for their dedication and contribution to the success of ELSEWEDY ELECTRIC’s distribution network.  

The 2024 ELSEWEDY ELECTRIC Annual Conference fostered a strong sense of partnership and collaboration. By nurturing open communication, setting clear goals for the distribution network, and recognizing outstanding performance, ELSEWEDY ELECTRIC is well-positioned for another successful year.